Fight frizz at the source. Powered by Alpha Keratin 60ku®, this shampoo smooths the hair’s surface and reduces friction between strands, leaving it soft, sleek, and manageable. The rich, luxurious lather cleanses thoroughly while delivering daily frizz-fighting care for a polished, lasting finish.
Read LessDETAILS
- A smoothing shampoo that reduces frizz to leave hair soft and sleek
- Hair type: All hair types
- Targets: Frizz, damage, split ends, breakage
- How to use: Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
- Cruelty-free, vegan, free from parabens, mineral oils, sulfates (SLS, SLES), DEA, and synthetic fragrance
- Made by Virtue Labs in Winston Salem, NC
BENEFITS
- Smooths and tames frizz
- Restores moisture
- Adds shine
INGREDIENTS
- Pink pomelo: Packed with vitamins A, C, B1, and zinc for vitality and shine
- Phospholipids: Helps fight frizz and protect against humidity
- Gotu kola: An herb that promotes strength, smoothness, and luster
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Alketh-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Alketh-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
Quince | Amazon | Sephora | |
|---|---|---|---|
| Price | $44.00 | $44.00 | $44.00 |
| Store Credit Offer | $10.00 | $0 | $0 |
| Savings (%) | Yes | 23% | 23% |
| Free Shipping | Yes | Yes | Yes |
| Free Returns | 365 days | 30 days | 30 days |
596 reviews
Multitude of industry-coveted awards
Paraben Free
Formulated without harmful ingredients
Color & Keratin Safe
Always gentle on treated hair
Premium Ingredients
Effective, high-quality formulations
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ALL YOUR QUESTIONS, ANSWERED
1. What hair type is the Smooth Shampoo for?
1. What hair type is the Smooth Shampoo for?
The Smooth Shampoo is suitable for all hair types with a particular focus on frizz-prone, wavy, or curly hair that needs smoothing and hydration.
2. Is the Smooth Shampoo fragrance-free, vegan-friendly and free from?
2. Is the Smooth Shampoo fragrance-free, vegan-friendly and free from?
The Smooth Shampoo is vegan, gluten-free, sulfate free (SLS and SLES), and cruelty-free. It is not fragrance-free as it is scented with Virtue’s signature “functional fragrance,” which combines natural essential oils and synthetic compounds. The Smooth Shampoo features a combination of citrus, lavender and fresh mint essential oils.
3. Is the Smooth Shampoo safe to use with color-treated hair?
3. Is the Smooth Shampoo safe to use with color-treated hair?
Yes, all Virtue products are safe for color-treated hair. This means that they are gentle, non-stripping and help prevent color fade.
Can makeup be returned?
Can makeup be returned?
Makeup ships free with a 365-day return window. Opened products may have different return conditions — check the return policy.
How do I find the right foundation or concealer shade for my skin tone?
How do I find the right foundation or concealer shade for my skin tone?
The most reliable method: swatch 2–3 closest shades on your jawline (not the back of your hand — the hand is rarely the same tone as the face) in natural light. The correct shade disappears into skin rather than sitting visibly lighter or darker. For online purchases, use your current foundation shade number as a reference point if you know it. When uncertain between two shades, the lighter one is typically more versatile — it can be warmed with bronzer, while a shade too dark is harder to correct. Quince product pages include undertone guidance (cool, neutral, warm) to narrow the selection.
How do I build a minimal makeup routine with maximum effect?
How do I build a minimal makeup routine with maximum effect?
A four-product minimal routine that covers most skin concerns: (1) tinted moisturizer or light foundation — evens tone without full-coverage weight; (2) concealer — targeted coverage under eyes and on blemishes only; (3) one eye-defining product (mascara or a neutral brow pencil) — the single highest-impact eye product for most faces; (4) a lip product — balm with color for low-effort polish, or a lip stain for lasting wear. Everything else is additive. For those new to makeup, starting with these four and learning one at a time builds skill and prevents the common mistake of heavy layering that reduces rather than improves the overall look.
7. Where is your company located?
7. Where is your company located?
Our corporate headquarters is located in San Francisco, but our team and our makers are worldwide.
8. Do you have a store that I can visit?
8. Do you have a store that I can visit?
Our business model was designed to minimize waste and overheads in order to bring you amazing quality products at an accessible price point. Stores are a large and costly endeavor which would ultimately impede that quest so, no. We do have a 365-day return policy so that you can experience our exceptional essentials for yourself with no worries about being stuck with something you don’t like.
9. Do you offer free returns & exchanges?
9. Do you offer free returns & exchanges?
Yes, we have a 365-day return policy so that you can experience our exceptional essentials for yourself with no worries about being stuck with something you don’t like.
10. What if I have more questions?
10. What if I have more questions?
If you have a question we’d love to answer it. Reach out to our friendly customer service team at care@onequince.com.
*Consumer perception study results by a third-party lab