
Artisan Heritage
Handwoven in Ecuador by skilled artisans, each hat is made using techniques passed down through generations.
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High-quality essentials at radical prices.


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$88.00
You save 48%
Traditional retail
A modern interpretation of a classic icon, the Toquilla Straw Panama Hat is expertly handcrafted in Ecuador from premium toquilla straw for a lightweight yet polished finish. UPF 50+ protection helps guard against harmful UV rays, while the hat's structured, shape-retaining construction ensures a crisp silhouette. Designed for comfort as much as style, it features an interior sweatband with a concealed adjustable drawstring for a customized fit.

Handwoven in Ecuador by skilled artisans, each hat is made using techniques passed down through generations.

An open weave and exceptionally fine fibers allow air to flow for cool comfort in warm climates.

Rapidly renewable plant fibers require minimal processing, resulting in a lighter environmental footprint.

Toquilla comes from the Carludovica palmata plant and is celebrated for its fine fiber, resilience, and light feel.
ALL YOUR QUESTIONS, ANSWERED
We partner directly with the same factories that produce for the top luxury brands, then ship straight to you — skipping the wholesale and traditional retail markups that typically add 3–5× to the price along the way. Same materials, same craftsmanship, a fraction of the cost. It's not a sale or a discount — it's the price of skipping the middlemen.