Transform damaged hair with this reparative shampoo. Powered by Alpha Keratin 60ku®, it gently dissolves daily buildup while filling in cracks along the cuticle to repair damage from heat, color, and chemicals. The result: soft, supple strands that grow stronger with every wash.
DETAILS
- A shampoo that rebuilds damaged hair with each use to leave hair healthy, soft, and supple
- Hair type: All hair types
- Targets: Damage, Split Ends, Dryness, Color fading
- How to use: Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
- Cruelty-free, vegan, free from parabens, mineral oils, sulfates (SLS, SLES), DEA, and synthetic fragrance
- Made by Virtue Labs in Winston Salem, NC
BENEFITS
- Rebuilds damaged hair
- Restores moisture
- Leaves hair soft, supple, and healthy
- Enhances color and shine
INGREDIENTS
- Alpha eratin 60ku®: Clinically proven to repair and strengthen hair
- Hydrolyzed quinoa: Locks in moisture and enhances color retention
- Baobab seed extract: Provides intense nourishment for dry, damaged hair
- Grapefruit extract: Restores hair’s vibrancy and natural shine
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
Quince | Amazon | Sephora | |
|---|---|---|---|
| Price | $78.00 | $78.00 | $78.00 |
| Store Credit Offer | $20.00 | $0 | $0 |
| Savings (%) | Yes | 25% | 25% |
| Free Shipping | Yes | Yes | Yes |
| Free Returns | 365 days | 30 days | 30 days |
1121 reviews
Multitude of industry-coveted awards
Paraben Free
Formulated without harmful ingredients
Color & Keratin Safe
Always gentle on treated hair
Premium Ingredients
Effective, high-quality formulations
Quince shoppers also love
ALL YOUR QUESTIONS, ANSWERED
1. What hair type is the Recovery Shampoo for?
1. What hair type is the Recovery Shampoo for?
The Recovery Shampoo is suitable for all hair types with a particular focus on addressing damaged hair that is dry, brittle, or has been affected by heat styling and chemical treatments.
2. Is the Recovery Shampoo fragrance-free, vegan-friendly and free from?
2. Is the Recovery Shampoo fragrance-free, vegan-friendly and free from?
The Recovery Shampoo is vegan, gluten-free, sulfate free (SLS and SLES), and cruelty-free. It is not-fragrance free as it is scented with Virtue’s signature “functional fragrance,” which combines natural essential oils and synthetic compounds. The Recovery Shampoo features a blend of creamy coconut and tropical yuzu extracts.
3. Is the Recovery Shampoo safe to use with color-treated hair?
3. Is the Recovery Shampoo safe to use with color-treated hair?
Yes, all Virtue products are safe for color-treated hair. This means that they are gentle, non-stripping and help prevent color fade.
Can makeup be returned?
Can makeup be returned?
Makeup ships free with a 365-day return window. Opened products may have different return conditions — check the return policy.
How do I find the right foundation or concealer shade for my skin tone?
How do I find the right foundation or concealer shade for my skin tone?
The most reliable method: swatch 2–3 closest shades on your jawline (not the back of your hand — the hand is rarely the same tone as the face) in natural light. The correct shade disappears into skin rather than sitting visibly lighter or darker. For online purchases, use your current foundation shade number as a reference point if you know it. When uncertain between two shades, the lighter one is typically more versatile — it can be warmed with bronzer, while a shade too dark is harder to correct. Quince product pages include undertone guidance (cool, neutral, warm) to narrow the selection.
How do I build a minimal makeup routine with maximum effect?
How do I build a minimal makeup routine with maximum effect?
A four-product minimal routine that covers most skin concerns: (1) tinted moisturizer or light foundation — evens tone without full-coverage weight; (2) concealer — targeted coverage under eyes and on blemishes only; (3) one eye-defining product (mascara or a neutral brow pencil) — the single highest-impact eye product for most faces; (4) a lip product — balm with color for low-effort polish, or a lip stain for lasting wear. Everything else is additive. For those new to makeup, starting with these four and learning one at a time builds skill and prevents the common mistake of heavy layering that reduces rather than improves the overall look.
7. Where is your company located?
7. Where is your company located?
Our corporate headquarters is located in San Francisco, but our team and our makers are worldwide.
8. Do you have a store that I can visit?
8. Do you have a store that I can visit?
Our business model was designed to minimize waste and overheads in order to bring you amazing quality products at an accessible price point. Stores are a large and costly endeavor which would ultimately impede that quest so, no. We do have a 365-day return policy so that you can experience our exceptional essentials for yourself with no worries about being stuck with something you don’t like.
9. Do you offer free returns & exchanges?
9. Do you offer free returns & exchanges?
Yes, we have a 365-day return policy so that you can experience our exceptional essentials for yourself with no worries about being stuck with something you don’t like.
10. What if I have more questions?
10. What if I have more questions?
If you have a question we’d love to answer it. Reach out to our friendly customer service team at care@onequince.com.
*Consumer perception study results by a third-party lab.