We have reimagined the traditional direct-to-consumer model in order to minimize waste and cost. We source elevated essentials with low design costs, direct from makers and use no middlemen. We also endeavor to minimize packaging and corporate overheads while not compromising on quality or customer experience.

Our products are sourced from makers all around the world and are made from authentic, premium materials like 100% Mongolian cashmere, European linen, and mulberry silk.