Fight frizz at the source. Powered by Alpha Keratin 60ku®, this shampoo smooths the hair’s surface and reduces friction between strands, leaving it soft, sleek, and manageable. The rich, luxurious lather cleanses thoroughly while delivering daily frizz-fighting care for a polished, lasting finish.
Read Less- A smoothing shampoo that reduces frizz to leave hair soft and sleek
- Hair type: All hair types
- Targets: Frizz, damage, split ends, breakage
- How to use: Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
- Cruelty-free, vegan, free from parabens, mineral oils, sulfates (SLS, SLES), DEA, and synthetic fragrance
- Made by Virtue Labs in Winston Salem, NC
Quince | Amazon | Sephora | |
|---|---|---|---|
| Price | $44.00 | $44.00 | $44.00 |
| Store Credit Offer | $10.00 | $0 | $0 |
| Savings (%) | Yes | 23% | 23% |
| Free Shipping | Yes | Yes | Yes |
| Free Returns | 365 days | 30 days | 30 days |
Multitude of industry-coveted awards
Paraben Free
Formulated without harmful ingredients
Color & Keratin Safe
Always gentle on treated hair
Premium Ingredients
Effective, high-quality formulations
ALL YOUR QUESTIONS, ANSWERED
1. What hair type is the Smooth Shampoo for?
1. What hair type is the Smooth Shampoo for?
The Smooth Shampoo is suitable for all hair types with a particular focus on frizz-prone, wavy, or curly hair that needs smoothing and hydration.
2. Is the Smooth Shampoo fragrance-free, vegan-friendly and free from?
2. Is the Smooth Shampoo fragrance-free, vegan-friendly and free from?
The Smooth Shampoo is vegan, gluten-free, sulfate free (SLS and SLES), and cruelty-free. It is not fragrance-free as it is scented with Virtue’s signature “functional fragrance,” which combines natural essential oils and synthetic compounds. The Smooth Shampoo features a combination of citrus, lavender and fresh mint essential oils.
3. Is the Smooth Shampoo safe to use with color-treated hair?
3. Is the Smooth Shampoo safe to use with color-treated hair?
Yes, all Virtue products are safe for color-treated hair. This means that they are gentle, non-stripping and help prevent color fade.
4. How do you curate the branded products available on your site?
4. How do you curate the branded products available on your site?
Our mission is to bring you the highest quality products at the best value. That extends to every brand we feature on our marketplace. We carefully vet and curate best-in-class brands that are leaders in their industry—brands known for their quality, craftsmanship, and performance. If it’s on our site, it’s a product we believe in.
5. Why do you only offer select brands?
5. Why do you only offer select brands?
We carefully curate every brand we feature to ensure it meets our standards for quality and longevity—so you can shop confidently without sorting through endless choices. By partnering exclusively with premium brands we trust, we make it easier for you to find products that live up to the same standards as our own.
6. Are the branded products authentic?
6. Are the branded products authentic?
Quince is a certified retail partner of all brands on our site, which means you can shop with confidence knowing you're receiving genuine products shipped directly from the brand to you.
7. Where is your company located?
7. Where is your company located?
Our corporate headquarters is located in San Francisco, but our team and our makers are worldwide.
8. Do you have a store that I can visit?
8. Do you have a store that I can visit?
Our business model was designed to minimize waste and overheads in order to bring you amazing quality products at an accessible price point. Stores are a large and costly endeavor which would ultimately impede that quest so, no. We do have a 365-day return policy so that you can experience our exceptional essentials for yourself with no worries about being stuck with something you don’t like.
9. Do you offer free returns & exchanges?
9. Do you offer free returns & exchanges?
Yes, we have a 365-day return policy so that you can experience our exceptional essentials for yourself with no worries about being stuck with something you don’t like.
10. What if I have more questions?
10. What if I have more questions?
If you have a question we’d love to answer it. Reach out to our friendly customer service team at care@onequince.com.
*Consumer perception study results by a third-party lab