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All about cashmere 2.0

We spent two years re-engineering our iconic cashmere for a thicker, more luxurious feel and enhanced durability.

Now that winter is at our doorstep, warmer clothes are being put on rotation. Naturally, wool has a special place in our hearts, so we thought we would take on the subject of “Cashmere”: one the world's most expensive materials, and answer all your potential questions.

All About Cashmere

what is cashmere?

Cashmere: wool’s close cousin with a finer, softer and warmer DNA, this luxurious material is one of the most desirable in the world.

Born in Kashmir, it takes its name after this northern Indian region but with an anglicized version of the word, AKA: “Cashmere.” Produced and loved for thousands of years, it was originally worn by emperors and eventually brought to Europe in the 19th century. Cashmere doesn't just have historical relevance - it has also been taken into the 21st century gracefully and has still kept its value.

This wonderfully sought-after material is incredibly long-lasting and three times as warm as wool, with a soft-to-the-touch texture that’s larger than life.

Our Cashmere is made from Grade-A Mongolian materials, making it a luxurious, warm and soft fabric to withstand snow days and lower-than-iced coffee temperatures. Its fibers are some of the highest-quality on the market, making it the perfect clothing investment and gift for those who like a little luxury in their lives.

Shop Women's Cashmere

Our luxurious 100% Mongolian cashmere sweaters are going to be your new go to wardrobe staple.

Shop Cashmere
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      The actual material comes from the wool of cashmere goats, creatures as playful as they are precious.

      All About Cashmere

      Where does cashmere come from?

      The actual material comes from the wool of cashmere goats, creatures as playful as they are precious. Not to be confused with sheep (where other types of wool come from), cashmere undergoes a different process to become what we come to know and love.

      It goes something like this: Springtime is the time to cultivate this lovely material, as it is when the goats do not need their fur and shed their winter hair.

      The cashmere goats have a two-layered coat with two different purposes: when the hair is removed, the coarser top layer is separated from the softer under-hair. The outer-layer is coarse and used to make brushes, non-apparel items and to protect from the elements due to their nature. The undercoat is soft, fine and dense, the perfect conditions to make fabrics, and wearable items the cashmere sweaters you love so much.

      We ensure our cashmere is sourced from sustainable origins in order to secure top-quality and ethical practices.

      Shop Men's Cashmere

      Our luxurious 100% Mongolian cashmere sweaters are going to be your new go to wardrobe staple.

      SHOP CASHMERE
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      Is all cashmere the same?

      Short answer: No. Long answer: Below. The quality of cashmere is correlated to the different grades that exist. There are three grades: A, B and C.

      • Grade A: la crème de la crème. It has 15-16 microns width per hair.

      • Grade B: the medium ground, around 16-17 microns width per hair.

      • Grade C: is the lowest quality, measuring around 17-21 microns width per cashmere hair.

      So, contrary to what may be typically believed, the thinner the cashmere, the finer the construction. This ensures top quality for the final product. Geography also plays a part in how cashmere is produced, causing the quality of the cashmere practices and products to change. The finest cashmere is produced in the region of Mongolia. This is due to the harsh winter conditions of the region, causing cashmere goats to grow finer, denser hair, that produce the top raw materials for cashmere touchable, wearable pieces. For this reason, their limited quantities make them an exclusive and expensive material. And, the question of the century (well, of this section): How can you tell which is which? Use your senses. In other words: touching is believing! You’re in the presence of 100% Grade A cashmere if:

      • It stretches and goes back to its natural shape.

      • Once you run your hand, it does not shed small threads.

      • It feels like soft, melt-in-your-hands fabric.

      What makes cashmere so great?